The PHP language and the MySQL database have long offered an ideal blendof practicality and power for the novice and experienced programmer alike.
This book shows you how to take advantage of this powerful duo to build a fully
featured, modern, search engine–optimized web site.
We guide you through the entire design and build process, so you’ll create a professionally developed application that allows for the ongoing integration of new features in an orga-nized manner. With each chapter, you’ll learn how to develop and deploy an online product catalog complete with a shopping cart, checkout mechanism, product search, dynamic product recommendations, administrative features, AJAX and search engine optimization features, customer accounts, product reviews, online order management system, and much more. You’ll also learn how to process electronic payments by integrating popular payment services such as PayPal, DataCash, and Authorize.net. With each new feature, you’ll be introduced to fresh challenges and theoretical concepts, which are all thoroughly explained. Along the way, you will gain an
intimate understanding of every piece of code you write, which will enable you
to build your own powerful and flexible web sites efficiently and rapidly with
PHP and MySQL. Have fun reading our book.
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